Bud United

I have to give a shout out to Anheuser-Busch InBev and their recently announced World Cup 2010 marketing plans, including the logo to the left. They’ve been too important a friend of soccer to not give them a few inches of space on this simple website. Heck, maybe Wil Fischer Companies is ready to sponsor this site, much like he sponsored the youth team that Jack Jewsbury played on many years ago. Feel free to give me a call Jeff Gower, I’ll hook you up.

From the St Louis Business-Journal

The World Cup activation is the most significant global marketing plan A-B InBev has undertaken with the Budweiser brand since InBev acquired St. Louis-based A-B for $52 billion in 2008. It also shows how A-B InBev will use Budweiser’s largest global sports sponsorship to push more brands within the InBev portfolio. For the first time during a World Cup, the company will leverage its sponsorship to push Brahma in Brazil; Hasseröder in Germany; Jupiler in Belgium and The Netherlands; and Harbin in China. Burggraeve called the change “a win, win, win,” and added, “It’s a win for FIFA because their rights are connecting in a relevant way, it’s a win for brands that can now really bring the property to fans, it’s a win for us because we’re getting a higher return on investment.”

You may also have heard about Bud House Deadline is Sunday March 28th!

Budweiser also will create a “Real World”-style, digital reality show called “Bud House.” The company has secured a house in South Africa and plans to put 32 soccer fanatics (16 men and 16 women) representing each participating World Cup country under one roof. The fans will bunk based on the group stage, so that the U.S. fan will share a room with a fan from England. Six to eight segments of the show will be posted online each day, and the winning fan of the winning team will be able to award the “Budweiser Man of the Match” trophy to the top player in the World Cup final. Budweiser Global VP Jason Warner said, “This will be our biggest program.”